Apple sales in China decreased by 30%, expected to continue to decline in 2024 as Huawei takes over the market

According to Jefferies analysts, Apple's sales in China are declining and this trend will continue in 2024. The iPhone 15 series had an unusually slow start, causing sales to decline by 30% compared to same period last year.

In contrast, Huawei announced impressive growth numbers thanks to the Mate 60 series, which has proven extremely successful at home.

The iPhone 15 launch event comes just two weeks after the surprise announcement of the Mate 60 Pro. Analysts say patriotism has pushed Chinese to seek out Huawei's flagship phone with a new processor made in China, which has yet to be detailed by company officials. awake.

Jefferies estimates 35 million shipments to Huawei, which could be even more if it weren't for some supply constraints.

Apple's double-digit decline in volume is forecast to continue into next year. Many iPhone purchase deals have been spotted over the past week on various online shopping portals. However, even though prices decreased, sales volume did not improve.